• ChromaWay, a blockchain technology company based in Stockholm, has acquired the Swedish-American fashion brand BLK DNM.
• ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products in order to create positive behavioral change, fairer access, and more control by users within the traditional fashion industry.
• The first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain will be revealed ahead of BLK DNM’s F/W 2023 collections reveal.
ChromaWay Acquires International Fashion House Blk DNM
Stockholm headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM.
Integrating Blockchain Capabilities into Connected Fashion
The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house and marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.
ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, making it a pioneer of ‘connected fashion’ – the use of technology to create community and responsibility within fashion – heralding the first significant use of blockchain tech in an industry yet to be meaningfully impacted by Web3 technologies.
Innovations Built on Chromia Relational Blockchain
BLK DNM will reveal the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks. This will include software- and hardware-based innovations built into BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of ‘connected fashion.‘
„A Brand With An Ethical Mission And Decentralization In Its Soul“ h2 >
< p >Henrik Hjelte, CEO and Co – founder of ChromaWay , comments : “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already . It was a natural fit for our aspirations to transform the fash p >
< h2 > Pioneering ‚Connected Fashion‘ h2 >
< p > In pioneering ‚connected fashion,’BLK D NM will seek to inspire more responsible behaviors in the industry . First tech innovations will be announced aheadof BL K DN M ‚ s F / W 2023 collections reveal . p >